If I had a pound for every time I saw someone say “SEO is dead” on LinkedIn, I’d probably have enough to buy LinkedIn and ban that phrase for good. It’s become a meme at this point. A running joke. Every time something major happens in search, whether it’s Google’s algorithm updates, AI tools, or … Read more
Repost of an article I did in 2017 #So you DNFd (Did Not Finish) an ultra marathon did you? You put all that time and effort into training and you failed. Here are ten reasons you suck: The Truth About DNFing There is nothing lame, weak, wrong, pathetic, or crap about not finishing an ultra … Read more
Repost of an article I wrote in 2017 Once you’ve finished that big event, whatever it may have been (first 5k, first 100 miler, a PB, or something nothing to do with running) and the buzz and kudos has faded, it leaves you with a big gap and a risk of being de-motivated.You dedicated all those … Read more
How I Learned To Love My Self Harm Scars *Trigger warning: discussion of self harm and self injury.* Re-publishing a post I made in 2020. At the age of about 16, I ‘discovered’ self harm. For me, like many people that self harm, this started through cutting myself. I would cut myself on my hand … Read more
If there’s one thing us SEOs hate doing, it’s writing meta descriptions. At a guess, I’ve probably manually written around 5,000 in my time in SEO. It’s a boring task. It’s been known for a long time metas don’t impact rankings. And yet SEO tools and ‘audits’ like SEMRush or Ahrefs always spit out missing … Read more
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