SEO

If I had a pound for every time I saw someone say “SEO is dead” on LinkedIn, I’d probably have enough to buy LinkedIn and ban that phrase for good. It’s become a meme at this point. A running joke. Every time something major happens in search, whether it’s Google’s algorithm updates, AI tools, or … Read more

If there’s one thing us SEOs hate doing, it’s writing meta descriptions. At a guess, I’ve probably manually written around 5,000 in my time in SEO. It’s a boring task. It’s been known for a long time metas don’t impact rankings. And yet SEO tools and ‘audits’ like SEMRush or Ahrefs always spit out missing … Read more