AI SEO / GEO Consultant
AI SEO services built on 14 years of search experience.
AI search (often called GEO, or Generative Engine Optimization) isn’t a new discipline bolted onto the old one. It’s mostly the same fundamentals, with a new audience reading them: bots and agents, alongside actual people.
What’s Included In My AI SEO Services
AI Search Strategy
Auditing and optimizing how LLMs, AI agents, and AI Overviews read, summarize, and cite your site.
Content Structure Audits
Clear headings, scannable formatting, explicit Q&A pairing, the stuff that serves human readers and gets pulled cleanly into AI answers at the same time.
Off-Page & Citation Strategy
AI models pull from Reddit, reviews, YouTube, and roundups, not just backlinks. I’ll help you show up in the places they’re actually reading.
Brand Consistency Audits
Align your messaging across every channel, so AI tools aren’t stitching together an inaccurate picture of who you are.
Content Worth Citing
Line up with what’s already established as true, then layer in the original data, quotes, or insight that makes you worth citing over everyone saying the same thing.
Holistic Integration With SEO
AI SEO isn’t a silo. I’ll make sure it’s working with your existing SEO, not duplicating or contradicting it.
What Makes My Approach As A GEO Strategist Different
I don’t treat AI driven SEO as a new set of tricks
Most of what’s marketed as “AI search strategy” right now is a rebrand of fundamentals that should’ve been standard practice already: clear writing, a technically sound site, real authority, genuine expertise.
As an experienced SEO consultant, I’ll tell you plainly when a trendy tactic isn’t worth your time, which, right now, is more often than the hype suggests. What I bring is 14 years of understanding how search actually works, paired with genuine, hands-on time spent understanding how LLMs retrieve, weigh, and cite information. And as a GA4 consultant using the power of data, I’ll help you turn those insights into action.
That combination matters.
AI SEO advice from someone who’s only ever known the AI-search era tends to miss how much of this is really just SEO, done properly, for a slightly different audience.
Clients look to me for AI SEO/GEO auditing, content structure, and off-page/citation strategy, usually layered on top of existing SEO work, not instead of it. I’m genuinely into this stuff, not performing enthusiasm for it. I want to know how different LLMs actually work, not just what the buzzwords mean, and I’ll always tell you honestly when a tactic isn’t going to move the needle for a site your size.
Companies I’ve Worked With
De-Mystifying AI SEO – 5 Steps For Success
After 14 years watching search evolve, my honest take on AI SEO is that it’s less of a departure than the industry is making it sound.
There isn’t a long list of new tactics you need.
Everything else being marketed as an “AI SEO strategy” right now is a variation on one of these five. Get them right, and you don’t need to reinvent anything.
1) Structure Clearly
Logical headings, scannable formatting, explicit Q&A pairing. This serves your human readers and gives LLMs and bots something clean to extract. You don’t need to obsess over “semantic chunking” to succeed, just make your content well-structured and easy to read.
2) Be Consistent Everywhere
Your taglines, mission, and key messaging need to match across your site and every channel you’re on, because AI tools build a picture of you from all of it. In many AI visibility audits I find company descriptions that differ from site to social profiles. Remove the ambiguity so LLMs and users know exactly what you’re about.
3) Blend Consensus With Uniqueness
Don’t contradict the established view just to stand out, but don’t only restate it either. Add expert quotes, proprietary data, or first-hand insight on top of it. It’s easy to think “we’ve got nothing to add,” but you’re the experts. Use that.
4) Widen What Counts As Off-Page
Backlinks still matter, but so does where you’re mentioned and cited: reviews, Reddit, YouTube, roundups. That’s now part of authority too. For most niches there’s a handful of sites worth being cited in, whether that’s G2, Reddit, or trade-specific ones.
5) Be Selective About What You Publish
AI has already ingested most of the generic “how to” and “what is” content on the internet. Publishing more of it adds nothing. Every piece needs to earn its place.
Get super critical and ask yourself how it can be improved, or whether it’s even worth publishing.
My Take On AI SEO In 2026
There’s a wave of hype right now pushing niche AI-search tactics: implementing an llms.txt file, obsessing over how you’re mentioned on Reddit, trying to answer every conceivable question on a page.
For most sites, especially small businesses outside a highly technical space, this is largely unnecessary noise.
My thoughts?
AI search hasn’t replaced the fundamentals, it’s raised the bar for how well you need to execute them. A technically sound site, genuine authority, content that’s actually good, and a user experience that doesn’t get in the way. That was true five years ago, and it’s still what’s actually moving the needle now.
The one thing I’d flag as genuinely different: off-page SEO doesn’t mean what it used to. It’s not just who links to you anymore, it’s who mentions or cites you, and where. Reviews, Reddit threads, YouTube comments, roundup articles.
That’s additive to your existing SEO and digital PR work, not a replacement for it.
If you’re a small business owner feeling behind because you haven’t invested in AI SEO yet, you’re probably not behind. You’re probably just not executing the fundamentals as well as you could be, and that was true before AI search existed too.
FAQs
AI SEO services optimize your site so AI tools like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and cite you accurately — alongside traditional SEO, not instead of it. You might also see this called GEO, or Generative Engine Optimization; it’s the same discipline.
Generative Engine Optimization — another name for the same thing. It sits alongside traditional SEO rather than replacing it.
Almost certainly not, unless you’re in a genuinely technical or AI-adjacent space. It’s one of the more overhyped AI SEO tactics right now — most sites get far more value from getting the fundamentals right.
Less than people think. The core work — technical health, real authority, good content — is the same. AI SEO adds a few specific considerations on top: content structure for extraction, brand consistency across channels, and a wider view of what counts as “off-page.”
I don’t usually have much spare time so not often. If I do, it’s usually one-off consultations or short-term engagements.
